Alexey Likhobabin — Product designer

Experience

Pet Project, 2025

Main goal -> validate product-market fit and develop design systems expertise

Result -> successfully validated the product with 100 paying customers. Key metrics over 6 months with 2,500 site visitors include: ARPU = $0.53 per visitor and 1.26% purchase conversion rate. Gained extensive design systems experience and created open-source icons for Glow UI: glowui.com/icons

TeamStorm

Lead Product Designer, 2022 – 2024

Main goal -> create a competitive product, acquire first customers, and establish a design process from scratch

Result -> MVP was released and a full-featured product was released later. First major customers were acquired (Russian big-tech). Product usability became a competitive advantage. The company continues to grow in revenue

E-queo

Senior Product Designer, 2019 – 2022

Main goal -> redesign and improve admin panel usability to reduce technical support complaints and implement a design system

Result -> After collecting user feedback and conducting qualitative research, we prioritized design debt and backlog issues. Over three years, we developed an entirely new product that reduced technical support complaints by approximately 70%

Stepic

Product Designer, 2016 – 2018

Main goal -> set product team objectives, define metrics and optimize them

Result -> we managed to establish product metrics and significantly increase LTV by ≈120% and new user conversion by ≈70% through user persona analysis, implementation of ratings, gamification elements, and redesign of key funnel stages

JetBrains

Designer, 2015 – 2016

I was hired by JetBrains in their startup lab for the Stepic project where I had to choose between developing as a product designer or product manager. I chose design

Words I know ->

JTD

AARRR

HADI

SWOT

APCA

Unit economy

Visual hierarchy

Customer development

Atomic design

Mike Ustinov

CEO of TeamStorm

During his time at TeamStorm since the earliest product version, Alexey has proven himself as an independent product designer capable of solving complex product design challenges. His contribution helped us quickly bring the product to market and attract first users

Alexey Vagin

CEO of E-queo

Alexey proved himself to be an excellent specialist who took charge of designing an entire product for internal use and achieved significant improvements not only in design quality, but also impacted the optimization of the support team's work

I'm a design geek who do product design for early-stage SaaS companies. My design system -> Glow UI. Write to me -> Email or Telegram